Direct marketing and cookies

Our expertise includes advising on online/electronic direct marketing, social media and cookies.

  • Advised a number of clients on threats of litigation in relation to their placement and use of cookies.
  • Advised a life sciences company on its internal direct marketing practices.
  • Assisted an asset management company update its cookie notice and advised on wording to be used in their cookie banner.
  • Advised a number of art galleries, in particular in relation to their ability to market effectively to customers.
  • Advised an international transport company on its direct marketing campaigns.
  • Advised a luxury online travel company on their use of cookies and the consent requirements attached to them.
  • Advised a private equity house on mitigating the risk of a target company’s non-compliance with direct marketing rules.
  • Advised a start-up design company in drafting the terms of website use, terms of online sale and privacy and cookies policies.
  • Advised one of Europe's largest online beauty retailers on their GDPR compliance project including their direct marketing activities.
  • Advised a leading property developer on the data protection implications of proposed consumer marketing activities in several Middle East jurisdictions and India.
  • Advised a luxury goods brand and a retail brand on its use of adtech, cookies and tracking pixels.